A personalized suit honors the occasion in a way that an off-the-rack suit or rental tuxedo never could. In partnership with Two Penguins Productions, we directed this documentary-style video for GQ and Men's Wearhouse that follows a groom as he customizes a suit for his wedding. The groom's friends join him, weighing in on details like fabric, cut, and button thread color, showing how personalized the Men's Wearhouse custom-suiting experience can be.